This logo was created for BE YOURSELF, a clothing store specializing in hoodies and T-shirts. The core concept is based on the minimalistic stylization of a turtle shell pattern. The turtle symbolizes stability, confidence, and individuality reflecting the personality of someone who chooses this brand: a person who knows who they are and stays true to their own identity.
The symbol is designed with clean lines and segmented geometric shapes inspired by the structure of a turtle shell, resulting in a modern, minimal, and memorable visual mark.
The custom typeface is developed in a futuristic, minimalist style, crafted specifically for this project, reinforcing the brand’s innovative attitude, youthful energy, and forward-thinking spirit.
The custom typeface is developed in a futuristic, minimalist style, crafted specifically for this project, reinforcing the brand’s innovative attitude, youthful energy, and forward-thinking spirit.
A vibrant red color was chosen because it resonates strongly with young audiences, expressing energy, confidence, a lively character, and the desire to stand out.
